Adventures with soya milk
We recently started selling the Bruno Fischer soya milk in glass bottles. It’s a great product, and the glass packaging is fab because it is so much more recyclable than tetrapaks.
We’d like your feedback – would you be more likely to buy it (instead of the tetras) if we were actually returning the empties to the manufacturer to be re-filled? And would you remember to return them? Feedback in the comments book please – on the windowsill near the kids area.
Unfontunately our experiment with soya milk in glass bottles has come to an end. Although a great product, it did not sell as well as we anticipated, and the issue of storage and transportation of the empties proved just too difficult. We look forward to a day when return of all packaging is the norm, and we'll continue to explore all possibilities and push for this to be the case.
Last Modified - 21st January 2009